Wrote and developed the launch of EQX OPTIMIZE. The proprietary longevity training developed by Equinox. Combined the world's of third party vendors, a Health Advisory Board and the brand into a tight, easy to digest narrative. Learn more on the web
Personal Training at Equinox accounted for some 40% of the business at its peak. While there, we reimagined, rewrote and launched Personal Training as the all-new Performance Training. Filled with new tech, protocols, training tiers and more, this w
Equinox decided to change skincare partners. Publicly, you may have heard the member outcry, however; the project was fun to work on. Partnering with Grown Alchemist to craft language and identity that fit both brands, we launched with wheat pasting
Fresh ideas, new language, and experiments in how connect community with brand kept Equinox interesting. From creating Destination X, the invite only fitness experiences to using AI to create "Luxury Lost & Found" items for April Fools, there wa
prev / next